Giving donor prospects your “I ride because” story makes a world of difference in your fundraising efforts.
To help share your story, every Bike MS rider gets their very own “personal page” after registering. This post provides 3 storytelling tips that will help shape your own Bike MS personal page, and includes real-world examples from other Bike MS participants.
THE 3-KEY INGREDIENTS OF YOUR BIKE MS STORY
- Share why you ride…
- Who you ride for (even if it’s you) and…
- What it means to you for others to join the cause by making a donation or joining your team.
When others know why you’re reaching out, it’s way more compelling when you show a lot of heart.
Here’s what J.R. Burwell of Team CBRE, who raised nearly $12k last year, had to say:
“I believe people are good, and they want to help other people, but just don’t know how. For many, a heartfelt story as to why you are participating is the gentle nudge they need. Personalize and make it real.”
SEE HOW OTHER RIDERS TELL THEIR STORIES
To get you started with your own Bike MS personal page, check out these sweet sound bites from other successful participants.
Tommi, Team Amulet
Why I ride: Because my friend Kevin has MS and I believe we have the power to make sure his daughter Ellie grows up with him in her life. Because I believe we all have an obligation to make the world a better place. I believe in the power of community and I hope. If you ended up on this webpage, you do, too.
Adam Bless, Butts on Bikes Against MS
I have been riding to raise funds to fight MS since 2012. At first it was just a good bike ride, and it seemed like a good cause. But over the past three years, I’ve made friends who have a real personal connection to MS. I’ve learned of coworkers and bicycling partners who have family members with MS. One of our team members was diagnosed with MS. It’s likely that someone you know has MS and simply hasn’t told you…
Steve, Team Wanta Eliminate MS
Healthy people can only imagine the suffering caused by multiple sclerosis. As the spouse of an MS patient, I’ve watched this debilitating disease make numerous (increasingly successful) attacks on Karen’s nervous system, despite fantastic drug therapy and treatment. With statistics like the above, the disease is becoming way too familiar to all of us; almost everyone I talk to has connection with MS…
Jeff, Team LAM
My cousin’s wife passed away several years ago after a 30+ year battle with MS. Shortly after, I learned another cousin was diagnosed with MS. Then I heard about two climbing/cycling buddies Ann and Janet, and then Ann’s sister, and next our friend Bev, and three ex-colleagues who had to quit due to complication with MS…
Ben, Merry Cranksters
I am asking you to support me in Bike MS because this cause is meaningful to me. Before I was diagnosed at age 25, I knew something was wrong, but couldn’t put a name to the problem. One month, I lost feeling in the palm of my hand. Another month, it was the side of my face that went numb. The dam broke one day…
Lee, Point B
I’m riding again this year for my wife Ann and her sister Lisa, who both have multiple sclerosis. But, I’m also riding for our friend Haben who was recently diagnosed. Haben organized a fun, weekly class on Ethiopian culture, which was attended by many kids adopted from Ethiopia, until she was diagnosed. Hopefully the class restarts soon, but every year, it seems like there’s another reason why finding a cure is important…
Paul, Point B
You might remember me from such classic email solicitations as Bike MS 2011, 2012, 2013, etc. You may also remember that last year’s Bike MS was a little different for me – I still raised a ton of money, for which I owe you all very many thanks, but due to a broken wrist I was unable to ride…
Zak, Team SlugFish
I’m participating in the Bike MS Ride because I want to do something for the people like myself, who have been diagnosed – and because I want to do everything to prevent more people from learning what it means to live with this disease. Today, there is no cure for multiple sclerosis, and with diagnosis occurring most frequently between the ages of 20 and 50, many individuals face a lifetime filled with unpredictability.
HOW TO ACCESS YOUR BIKE MS PERSONAL PAGE
Login at bikeMS.org > Select “Inspire Others with Your Story”
NEED HELP ACCESSING/UPDATING YOUR BIKE MS PERSONAL PAGE? WANT IDEAS TO CRAFT YOUR OWN STORY?
Give me a holler. I’m here for you!
Bike MS Manager