Giving donor prospects your “I ride because” story makes a world of difference in your fundraising efforts.

To help share your story, every Bike MS rider gets their very own personal donation page after registering. This post provides 3 storytelling tips that will help shape your own Bike MS personal page, and includes real-world examples from other Bike MS participants.


  1. Share why you ride…
  2. Who you ride for (even if it’s you) and…
  3. What it means to you for others to join the cause by making a donation or joining your team.

When others know why you’re reaching out, it’s way more compelling when you show a lot of heart.

Here’s what J.R., who raised $13,332 last year, had to say:

I believe people are good, and they want to help other people, but just don’t know how. For many, a heartfelt story as to why you are participating is the gentle nudge they need. Personalize and make it real.”



To get you started with your own Bike MS personal donation page, check out these sweet sound bites from other successful participants.


I ride because my friend Kevin has MS and I believe we have the power to make sure his daughter Ellie grows up with him in her life. Because I believe we all have an obligation to make the world a better place. I believe in the power of community and I hope. If you ended up on this webpage, you do, too.



I’ve been involved with the MS Society for over 20 years and am fortunate that MS does not occur in my family. My connection is through friends and co-workers who have been diagnosed, gone through denial, and then learned to cope with the debilitating affects. I am touched by their courage coping with an incurable disease. I am also encouraged by recent advances in the treatment of symptoms that make life worth pursuing for those afflicted.

The goal of this team is to make a profound impact on the local MS community as well as globally in form of research. Be a part of something big by donating, volunteering or joining our efforts.



I have been riding to raise funds to fight MS since 2012. At first it was just a good bike ride, and it seemed like a good cause. But over the past few years, I’ve made friends who have a real personal connection to MS. I’ve learned of coworkers and bicycling partners who have family members with MS. One of our team members was diagnosed with MS. It’s likely that someone you know has MS and simply hasn’t told you.



The idea of being a prisoner of your own body crushes me. I have always enjoyed good health and an active lifestyle, and I am thankful for that. Some of my friends used to enjoy that too, but they no longer can. They live with multiple sclerosis. It is for them, all the others, and those to come, that I ride.

This year has been what I have viewed as “challenging,” in as much as I have had spinal surgery, just got my hand out of a cast with multiple fractures of the hand, and lost Dad. All of that has weighed me down, but for me, I know my back, my hand, and my heart will heal. I have every reason to believe I will make a full recovery. Those with MS can’t yet say that.

I want them to be able to experience that same belief and hope that they too can fully overcome their “challenge.”  The only way this can happen is with your help. We need to find a cure.

I will never give up hope. I hope you won’t, either.



Healthy people can only imagine the suffering caused by multiple sclerosis. As the spouse of an MS patient, I’ve watched this debilitating disease make numerous (increasingly successful) attacks on Karen’s nervous system, despite fantastic drug therapy and treatment. With statistics like the above, the disease is becoming way too familiar to all of us; almost everyone I talk to has connection with MS.

By working together, we can end this disease. Join me in the fight!



I’m riding again this year for my wife Ann and her sister Lisa, who both have multiple sclerosis. But, I’m also riding for our friend Haben who was recently diagnosed. Haben organized a fun, weekly class on Ethiopian culture, which was attended by many kids adopted from Ethiopia, until she was diagnosed. Hopefully the class restarts soon, but every year, it seems like there’s another reason why finding a cure is important.



I participate in Bike MS because I want to do something for the people like myself, who have been diagnosed – and because I want to do everything to prevent more people from learning what it means to live with this disease. Today, there is no cure for multiple sclerosis, and with diagnosis occurring most frequently between the ages of 20 and 50, many individuals face a lifetime filled with unpredictability.

storytellingwithauGi-ignitefundraising-COVERHOW TO ACCESS YOUR BIKE MS PERSONAL PAGE

Login at > Select “Personalize your fundraising page and URL.”

Ashley Nicholes
Development & Marketing Coordinator
National MS Society
1440 Foothill Drive, Suite 200
Salt Lake City, Utah 84108
801-424-0113, Ext. 31116


Register for Bike MS: Harmons Best Dam Ride online or call toll-free 1-855-372-1331


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