Someone once said, “When one person in your family lives with MS, your whole family does.” That means we support each other through both thick and thin—like Joseph and his family do for his brother, Matt.
Here’s his Bike MS fundraising letter/story. Feel free to use it as a template to guide your own.
If you’re a first-time rider looking for easy ways to kickstart fundraising—or you’re a veteran seeking fresh ideas—these tips will get you rolling.
RUFF! Anytime you get a donation, thank and tag your friend with a quick wall post. It’s an easy way to recognize your friends (everyone loves recognition). It also generates more awareness of our shared mission with your friend’s community.
Example: “My good friend Dutch Barker, who I haven’t seen since high school, just donated $35 bucks in honor of my Mom who lives with MS. Thank you, Dutch, for bringing me closer to my Bike MS goal…and a world free of MS.”
P.S. Can someone please scratch my noggin? I can’t reach it with my tiny paws.
RUFF! My pal J.R. says, “No matter how big or how small, their donations are incredibly generous (BTW – “generous” is a powerful word to use when thanking donors). If thanking via email, use the Thank You template available on your Bike MS participant center and personalize your message. Let people know how much you appreciate their contribution and how it’s helping you to reach your goal.”
P.S. I wish J.R. would send me a gift certificate to the Dawg Spa. I need my nails trimmed.
Jump on Facebook and talk about why you joined the cause – whether it’s to support a friend, loved one or even yourself.
As many humans have learned, just sharing the “Why I Bike MS” is enough to start a bigger conversation that will lead to friends joining their teams, volunteering and making donations.
However you frame your story, make it personal.
Okay. Got to go. Mom says the neighborhood possum stole my chew toy (again).
P.S. I just read Tolstoy’s War & Peace. Time for a year-long nap.
RUFF! According to my pals over at DonorDrive, if you ask for a $20 donation, research shows you’re more likely to get $20 donations than $5 and $10 donations.
So, ask for $1 MILLION DOLLARS! Aha!!
Or maybe just $100,000.
P.S. I like bongos.
RUFF! Launching your personal fundraising at $250 is way easier than starting with $10 million.
So, login to your Bike MS participant center > enter a goal you know you can attain > then when you reach that number, raise the woof.
Get it? I just said “woof.” I’m very smart for a pug who lays around all day snoring.
Ok. Time to go. Mom says it’s time for supper.
P.S. I am so gonna raise $10 million…. [DOUG FALLS ASLEEP AGAIN]
RUFF! When your fundraising page says “$0 RAISED,” it might scare off the neighborhood squirrel who wanted to give.
Here’s a great tip I’ve learned (and based on our research, will likely increase your overall fundraising by 3.5x): start off your fundraising with a personal donation. It shows you care, and it instantly changes that $0 to $35 (or more).
How: Login to BikeMS.org > Sign in to your participant center > Make a personal donation.
Speaking of squirrels…have you seen any? I’m hungry.
RUFF! I’m not sure if you’ve noticed, but I am a pug. Pugs like treats. And the way we get treats doesn’t have to involve sneaking up to the table and grabbing your bacon burger (though I do love bacon). It’s actually through smiling, wagging our tails, and making some happy noise.
So, make a little happy noise–tell people about the progress their donations made possible–and then ask, ask, ask.
People will take notice. They will give. And heck, they might even get you a new doggie blanket.
P.S. Please email me some bacon.
RUFF! My human friend, J.R. Burwell, tells you why Fridays are the best day to send a request (and not just nap until noon):
“Send it first thing on a Friday morning (PAYDAY) and then follow it up with another the following Friday. Wait a couple of weeks and then repeat the process. Many people will respond to the very first email but others may need a few reminders before they donate.”
Thank you, J.R. I can’t wait to see your Ming the Merciless beard at Bike MS (and please bring plenty of treats. I heart treats.).